TOP TEAMS RELY ON TOP QUALITY
Technical Support at the highest level of motorsport
Kroon-Oil is characterised by a high-quality, attractive, and complete product line. Flexibility and rapid response to marketing developments are of great importance. Our range is always up-to-date, ensuring first-rate quality due to constant research and an innovative policy. Being a partner at the highest level of motorsport requires significant support and technical understanding. Kroon-Oil employs more than 116 years of experience to help our partners with lubrication and maintenance products so they can perform optimally.
Kroon-Oil is a frequently seen lubricant brand on both track and rally. But can anyone knock on our door for sponsorship or support?
Our goal is obvious
We want as many (motorsport) athletes as possible to benefit from Kroon-Oil's top-notch quality and actively promote our beautiful brand in various markets. Every day, we receive many requests for sponsorships and support from people worldwide. To test applications, provide clarity, and not make promises we cannot keep, we have determined the sponsor policy below.
Kroon-Oil B.V., as a brand owner of Kroon-Oil, focuses on collaborations in various segments in which the brand is active. Directly related to our business are motorsports. Therefore, our starting point is to be present in these segments internationally (preferably in the European and World Championships).
What about national and regional championships?
Sponsorship of national and regional championships is the responsibility of our importers/distributors and dealers. Our dealer finder lists our worldwide partners. Kroon-Oil does not influence the possibilities of cooperation or sponsorships for our worldwide partners.
Sponsor conditions
We use a series of criteria against which we consider sponsorship applications.
We list these considerations below:
- What we sponsor must align with our brand's core values: Excellent quality & professionalism.
- With genuine respect for individualists, we prefer professional teams that can give real meaning to proactive PR activities.
- It is a plus if we can creatively broaden our sponsorship activities, for example:
- Events or sports which are not directly related to the industry with which the target group is reached
- With proactive cooperation with an emphasis on content creation and publication (including bartering)
- Where we can use an extensive (online) network of the relevant partner.The options for issuing professional press releases and visual materials before, during and after every event are important
- We like to look at projects in the longer term.
- As an international player, we prefer to support projects that give us international exposure
- It is essential for us to be substantially present with our logo, in the original colours, on all carriers
The following applications are, therefore, less likely to be eligible for direct sponsorship by Kroon-Oil:
- Regional events or regional championships
- National events or national championships
- Individuals acting from a hobby or based on an ideology
- Events taking place at a location already sponsored by another lubricant or maintenance product partner
- Teams are already supported by another lubricant or maintenance products partner.
What form does the sponsorship take?
When we sponsor, the presence and use of our products are the basis for the cooperation. In addition, we expect a clear and substantial presence of our logos within the team. The agreements made regarding the cooperation are laid down in an agreement that Kroon-Oil B.V. has created for its Kroon-Oil brand. This is signed by both parties.
We also expect a proactive attitude regarding communication. The starting point is how the parties reinforce each other. One of the strict conditions for cooperation is the provision of professional previews and reviews and royalty-free photo and/or video materials surrounding every event or competition. Certainly, we also expect online involvement by means of tags/interaction (comment/share) on social channels and hashtags.
Sponsorship applications
If you have read the above and want to make an application, please do so via this form. Sending a sponsorship application does not guarantee sponsorship, even if your application meets all the criteria. Your request will be processed as soon as possible.